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Panel de Mercadeo: Consulado Mexicano

Panel de Mercadeo: Consulado Mexicano

Panel de Mercadeo: Consulado Mexicano

Panel de Mercadeo: Consulado Mexicano

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¡ BIENVENIDAS !

I Help Latina Businesses open + grow their restaurants, catering businesses and food trucks

Let's work together

Home: Welcome

Hola! My name is Viridiana

Latina Finance + Food Expert

I started my consulting business 10 years ago to help people like my family:

Entrepreneurs
Immigrants
Spanish speakers

My goal is to empower, enrich & educate my community. I do this through 1:1 consultations in both Spanish & English focused on financial education, food operations, and access to capital.

Highlights:

Today, 88% of my clients are Latinos/POC and 83% of my clients are women
Clients have obtained over $2M in capital
In 2023 alone, clients opened their Mexican restaurant, sandwich shop, bagel shop, and catering businesses and have launched their food operations at farmers' markets.

AREAS OF EXPERTISE

Viridiana Ponce @ _her office_.jpg

FINANCIAL PROJECTIONS & LOAN PREPARATION

Achieve Your Goals

TURN YOUR DREAM INTO REALITY AND HAVE A CLEAR FINANCIAL PICTURE

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FORMALIZE YOUR BUSINESS

Expert Guidance

LAUNCH WITH CONFIDENCE AND SUPPORT!

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LAUNCH OR GROWFOOD OPERATIONS

Take your business to the next level

IT'S TIME TO TURN YOUR DREAM INTO A REALITY!

"Your $3 dollar tamales, won’t make you rich"

Business Tips, Inspiration & Entrepreneurial Life
@vpconsultingsf

I worked with an incredible mother-daughter duo running their Peruvian food business together. 🇵🇪👩‍🍳

They were guessing their pricing—
and weren’t sure if they were actually making a profit.

They had passion, a great product, and steady sales…
But they didn’t have clarity.

So we opened up my Costing & Pricing Calculator, plugged in the real numbers—
and what they discovered gave them so much peace of mind:

✅ Their costs were fully covered
✅ Their profit margin was solid
✅ Their prices still felt accessible for their clients

And the best part?
They now have a repeatable system they can use for every future dish they create.

✨ No more guessing. Just strategy.
✨ No more doubt. Just confidence.

This is what lights me up.
Helping women go from uncertainty to power—through their numbers.

📩 If you're done guessing your prices and ready to price like a CEO...

DM me “PRICING” to get the details for my VIP Financial Projections Package.

Amiga, tú eres la CEO—price like it. #LatinaBusinessCoach
#FoodBusinessTips
#LatinaEntrepreneurs
#PricingStrategy
#SmallBusinessSupport
#FoodEntrepreneur
#PeruvianFoodBusiness
#CreciendoJuntas
#WomenInBusiness
#FromCookToCEO
#JefaMindset
#BusinessWithSazón
#PriceLikeAPro
#FinancialConfidence
#NumbersDontLie

I worked with an incredible mother-daughter duo running their Peruvian food business together. 🇵🇪👩‍🍳

They were guessing their pricing—
and weren’t sure if they were actually making a profit.

They had passion, a great product, and steady sales…
But they didn’t have clarity.

So we opened up my Costing & Pricing Calculator, plugged in the real numbers—
and what they discovered gave them so much peace of mind:

✅ Their costs were fully covered
✅ Their profit margin was solid
✅ Their prices still felt accessible for their clients

And the best part?
They now have a repeatable system they can use for every future dish they create.

✨ No more guessing. Just strategy.
✨ No more doubt. Just confidence.

This is what lights me up.
Helping women go from uncertainty to power—through their numbers.

📩 If you're done guessing your prices and ready to price like a CEO...

DM me “PRICING” to get the details for my VIP Financial Projections Package.

Amiga, tú eres la CEO—price like it. #LatinaBusinessCoach
#FoodBusinessTips
#LatinaEntrepreneurs
#PricingStrategy
#SmallBusinessSupport
#FoodEntrepreneur
#PeruvianFoodBusiness
#CreciendoJuntas
#WomenInBusiness
#FromCookToCEO
#JefaMindset
#BusinessWithSazón
#PriceLikeAPro
#FinancialConfidence
#NumbersDontLie

My favorite title: Mami 🥰🌼🤗

Feliz Día de las Madres
✨ A todas las jefas, mamás, abuelas y tías que nos inspiran todos los días—este día es para ustedes.

#FelizDíaDeLasMadres
#MamiYJefa
#LatinaMama
#Mompreneur
#MotherhoodConSazón
#JefaLife
#MamáEmprendedora
#MomsWhoLead
#BuildingLegacies
#MamiPower
#RaisingTheFuture
#MadresQueInspiran
#LatinaMomBoss
#MotherhoodIsPower
#CreciendoJuntas

My favorite title: Mami 🥰🌼🤗

Feliz Día de las Madres
✨ A todas las jefas, mamás, abuelas y tías que nos inspiran todos los días—este día es para ustedes.

#FelizDíaDeLasMadres
#MamiYJefa
#LatinaMama
#Mompreneur
#MotherhoodConSazón
#JefaLife
#MamáEmprendedora
#MomsWhoLead
#BuildingLegacies
#MamiPower
#RaisingTheFuture
#MadresQueInspiran
#LatinaMomBoss
#MotherhoodIsPower
#CreciendoJuntas

🎧 The Empowering Entrepreneurs Playlist is LIVE on Spotify!

This playlist brings together podcast episodes where I’ve had the honor of sharing my story, my strategies, and the real talk behind building a business with purpose and profit.

✨ From mindset shifts to money moves, from sazón to strategy—it’s all here.

💥 Start with this special episode with my querida amiga @ashleykstoyanovojeda where we dive into:
“How Immigrant Roots and Food Culture Built a Powerful Business”

We get real about identity, money, motherhood, and what it really means to build a legacy through your sazón y sueños. 🌽💸

Whether you’re in the kitchen dreaming of your first business—or deep in the hustle trying to scale—there’s something in here for you.

🎧 Want the playlist?
Drop a “PODCAST” in the comments or send me a quick DM and I’ll send it to you directly!

Let’s keep building wealth y comunidad—una conversación a la vez.

#JefaInTheKitchen #LatinaEntrepreneur #PodcastPlaylist #BusinessCoach #CreciendoJuntas #FoodBusinessCoach

🎧 The Empowering Entrepreneurs Playlist is LIVE on Spotify!

This playlist brings together podcast episodes where I’ve had the honor of sharing my story, my strategies, and the real talk behind building a business with purpose and profit.

✨ From mindset shifts to money moves, from sazón to strategy—it’s all here.

💥 Start with this special episode with my querida amiga @ashleykstoyanovojeda where we dive into:
“How Immigrant Roots and Food Culture Built a Powerful Business”

We get real about identity, money, motherhood, and what it really means to build a legacy through your sazón y sueños. 🌽💸

Whether you’re in the kitchen dreaming of your first business—or deep in the hustle trying to scale—there’s something in here for you.

🎧 Want the playlist?
Drop a “PODCAST” in the comments or send me a quick DM and I’ll send it to you directly!

Let’s keep building wealth y comunidad—una conversación a la vez.

#JefaInTheKitchen #LatinaEntrepreneur #PodcastPlaylist #BusinessCoach #CreciendoJuntas #FoodBusinessCoach

She was selling out at every pop-up and farmers market—but she couldn't grow past a certain point.

The dream? Her own brick & mortar.

But first, she needed to get clear on:
✨ How much funding she really needed
✨ Where it would go
✨ And how to speak about it with confidence

Together, we built out her financial projections so she could confidently pitch for funding.

Now she’s got $100K to open her first brick & mortar.

Because amiga, clarity in your numbers = power in your pitch.

📣 For May Only: I’m opening a few VIP spots for my Financial Projection Package—a private experience where we’ll create a roadmap that supports your goals, pricing, and funding strategy.

📩 DM or email me to get all the details and get started.

#LatinaEntrepreneur #FromPopUpToStorefront #FinancialConfidence #LatinaCEO #FoodBusinessCoach #BrickAndMortarDreams #JefaMoves #CreciendoJuntas #MoneyMoves #FundedAndThriving

She was selling out at every pop-up and farmers market—but she couldn't grow past a certain point.

The dream? Her own brick & mortar.

But first, she needed to get clear on:
✨ How much funding she really needed
✨ Where it would go
✨ And how to speak about it with confidence

Together, we built out her financial projections so she could confidently pitch for funding.

Now she’s got $100K to open her first brick & mortar.

Because amiga, clarity in your numbers = power in your pitch.

📣 For May Only: I’m opening a few VIP spots for my Financial Projection Package—a private experience where we’ll create a roadmap that supports your goals, pricing, and funding strategy.

📩 DM or email me to get all the details and get started.

#LatinaEntrepreneur #FromPopUpToStorefront #FinancialConfidence #LatinaCEO #FoodBusinessCoach #BrickAndMortarDreams #JefaMoves #CreciendoJuntas #MoneyMoves #FundedAndThriving

“You make it look easy.”
That’s what a client in the food industry told me on Zoom today—and I haven’t stopped smiling since. 💛

I want you to know:
📊 Creating a food business budget can take minutes
💵 Knowing your daily sales goals? Minutes
🍅 Understanding how much to spend on ingredients + payroll? Minutes
💰 Seeing your profit clearly? MINUTES.

👉🏽 Financial literacy doesn’t have to feel overwhelming.
👉🏽 Yes, it can be easy.
👉🏽 And YES—I can show you how.

Because this is why I do this work—
To make financial literacy accessible for mujeres in the food industry who deserve to build profitable, lasting businesses.

I’ve spent YEARS turning complicated business finances into step-by-step tools that actually make sense—tools that help you grow, pay yourself, and make a profit.

Tú eres la CEO.
Let’s get your numbers to match that energy. 💼✨

#LatinaBusinessCoach #FoodBusinessTips #CreciendoJuntas #TuEresLaCEO #LatinaEntrepreneur #FinancialEmpowerment #WomenInFood #LatinasWithBusinesses

“You make it look easy.”
That’s what a client in the food industry told me on Zoom today—and I haven’t stopped smiling since. 💛

I want you to know:
📊 Creating a food business budget can take minutes
💵 Knowing your daily sales goals? Minutes
🍅 Understanding how much to spend on ingredients + payroll? Minutes
💰 Seeing your profit clearly? MINUTES.

👉🏽 Financial literacy doesn’t have to feel overwhelming.
👉🏽 Yes, it can be easy.
👉🏽 And YES—I can show you how.

Because this is why I do this work—
To make financial literacy accessible for mujeres in the food industry who deserve to build profitable, lasting businesses.

I’ve spent YEARS turning complicated business finances into step-by-step tools that actually make sense—tools that help you grow, pay yourself, and make a profit.

Tú eres la CEO.
Let’s get your numbers to match that energy. 💼✨

#LatinaBusinessCoach #FoodBusinessTips #CreciendoJuntas #TuEresLaCEO #LatinaEntrepreneur #FinancialEmpowerment #WomenInFood #LatinasWithBusinesses

This weekend, I took a step that filled me with so much emotion— I opened a college savings account for my 1-year-old daughter, Sophia. 🥹💖

She’s the first in our immediate family to have something like this.

And that’s the point.👏🏽👏🏽👏🏽

I want her to grow up in a world where:
🔆 Financial security is possible
💸Money isn’t stressful
🌼 She starts ahead—not from scratch

This moment reminded me:
Financial literacy is more than numbers.
💕 It’s love. It’s legacy.
It’s saying: I believe in your future.

🤗 This is why I do the work I do with Latina entrepreneurs.

Because when we learn to manage our money—we create new paths for our familias, también.

Tag a Mama or Jefa building legacy!

#LatinaMama #GenerationalWealth #FinancialLiteracyMatters #BusinessWithHeart #LatinaCEO

This weekend, I took a step that filled me with so much emotion— I opened a college savings account for my 1-year-old daughter, Sophia. 🥹💖

She’s the first in our immediate family to have something like this.

And that’s the point.👏🏽👏🏽👏🏽

I want her to grow up in a world where:
🔆 Financial security is possible
💸Money isn’t stressful
🌼 She starts ahead—not from scratch

This moment reminded me:
Financial literacy is more than numbers.
💕 It’s love. It’s legacy.
It’s saying: I believe in your future.

🤗 This is why I do the work I do with Latina entrepreneurs.

Because when we learn to manage our money—we create new paths for our familias, también.

Tag a Mama or Jefa building legacy!

#LatinaMama #GenerationalWealth #FinancialLiteracyMatters #BusinessWithHeart #LatinaCEO

I’m that business coach breaking down financial projections con sazón, in español—because our comunidad deserves wealth and strategy.

Teaching financial literacy isn’t just about numbers—it’s about turning sueños into strategy, building wealth, and helping my community make mucho dinero con intención. 💸🔥

Grateful to the @hispanicmetropolitanchamber for inviting me to be a speaker at this incredible Financial Summit.

Let’s keep breaking cycles, talking about dinero, and building legacies. 💪🏽✨

#womeninbusiness #financialliteracy #LatinaEntrepreneur #fromcooktoceo #wealthbuilding #businesscoach #ceomoves

I’m that business coach breaking down financial projections con sazón, in español—because our comunidad deserves wealth and strategy.

Teaching financial literacy isn’t just about numbers—it’s about turning sueños into strategy, building wealth, and helping my community make mucho dinero con intención. 💸🔥

Grateful to the @hispanicmetropolitanchamber for inviting me to be a speaker at this incredible Financial Summit.

Let’s keep breaking cycles, talking about dinero, and building legacies. 💪🏽✨

#womeninbusiness #financialliteracy #LatinaEntrepreneur #fromcooktoceo #wealthbuilding #businesscoach #ceomoves

Today over cafecito, I had a heart-to-heart with another mama and business owner, and we talked about what it’s really like to return to work after having our babies:

💛 How saying no is easier now—because our babies made our priorities so clear
💸 Our goal of working less but earning more
👶 Being present in motherhood and powerful in business
😜 How we are adjusting...always adjusting
🤝 And how deeply we love showing up for our comunidad

It’s these convos that remind me:
🤌I don’t have to choose between being a present mamá and a thriving CEO.
💪🏾 I can do both—with corazón, strategy, and support.

Let’s normalize these types of conversations.
Let’s redefine success on our own terms.
Let’s keep showing up for each other.

👉 Tag your business bestie who gets this life. Let’s remind each other that we’re doing amazing. ✨

Today over cafecito, I had a heart-to-heart with another mama and business owner, and we talked about what it’s really like to return to work after having our babies:

💛 How saying no is easier now—because our babies made our priorities so clear
💸 Our goal of working less but earning more
👶 Being present in motherhood and powerful in business
😜 How we are adjusting...always adjusting
🤝 And how deeply we love showing up for our comunidad

It’s these convos that remind me:
🤌I don’t have to choose between being a present mamá and a thriving CEO.
💪🏾 I can do both—with corazón, strategy, and support.

Let’s normalize these types of conversations.
Let’s redefine success on our own terms.
Let’s keep showing up for each other.

👉 Tag your business bestie who gets this life. Let’s remind each other that we’re doing amazing. ✨

After my last Tú Eres la CEO workshop, two sisters stayed behind to share how emotional it was for them.
They had never been taught how to manage money—and for the first time, it finally clicked.

Now? They’re planning to go through the strategy again—with their niece.
✨ That’s what this is about: breaking cycles and building legacies.

Because this isn’t just about numbers.
It’s about clarity. Confidence.
And finally knowing where to start.

If you’ve been avoiding your finances because you’re overwhelmed or unsure what to do—this workshop is for you.

In just 90 minutes, you’ll learn 5 key strategies to take control of your money and manage your business finances like a CEO.

You’ll walk away with:
✅ A bold but doable financial goal
✅ A week-by-week sales breakdown
✅ A monthly money routine you can actually follow
✅ A financial activities calendar so you know exactly what to do
✅ Tools + confidence to stop guessing and start growing

📅 Monday, April 28 | 10:30am–12pm PST
💻 Live on Zoom + replay
💸 $47 | Workbook + resources included
👩🏽‍💻 Limited spots to keep it interactive

📩 DM me “CEO Workshop” or tap the link in bio to join us.

Because when we understand our numbers, we don’t just grow businesses—we grow confidence, opportunity, and generational wealth.

#TuEresLaCEO #LatinaEntrepreneurs #CreciendoJuntas #JefaMoves #BusinessWithClarity #financialconfidence

After my last Tú Eres la CEO workshop, two sisters stayed behind to share how emotional it was for them.
They had never been taught how to manage money—and for the first time, it finally clicked.

Now? They’re planning to go through the strategy again—with their niece.
✨ That’s what this is about: breaking cycles and building legacies.

Because this isn’t just about numbers.
It’s about clarity. Confidence.
And finally knowing where to start.

If you’ve been avoiding your finances because you’re overwhelmed or unsure what to do—this workshop is for you.

In just 90 minutes, you’ll learn 5 key strategies to take control of your money and manage your business finances like a CEO.

You’ll walk away with:
✅ A bold but doable financial goal
✅ A week-by-week sales breakdown
✅ A monthly money routine you can actually follow
✅ A financial activities calendar so you know exactly what to do
✅ Tools + confidence to stop guessing and start growing

📅 Monday, April 28 | 10:30am–12pm PST
💻 Live on Zoom + replay
💸 $47 | Workbook + resources included
👩🏽‍💻 Limited spots to keep it interactive

📩 DM me “CEO Workshop” or tap the link in bio to join us.

Because when we understand our numbers, we don’t just grow businesses—we grow confidence, opportunity, and generational wealth.

#TuEresLaCEO #LatinaEntrepreneurs #CreciendoJuntas #JefaMoves #BusinessWithClarity #financialconfidence

Cuando tus amigas te invitan hacer cool things 🔆👭💪🏾

Mucho love and shoutout to my querida @ashleykstoyanovojeda for creating spaces that empower, uplift and inspire.

I'm so proud to be part of something so intentional and so Auténtica 💕

Can't wait for all of you to see it.

Cuando tus amigas te invitan hacer cool things 🔆👭💪🏾

Mucho love and shoutout to my querida @ashleykstoyanovojeda for creating spaces that empower, uplift and inspire.

I'm so proud to be part of something so intentional and so Auténtica 💕

Can't wait for all of you to see it.

🙋🏽‍♀️It started with taking a risk and going on a sabbatical.

Saying yes to teaching a business class en español—on a topic I would later master: how to calculate cost of goods sold.

No flip chart. Just a blender.
🧃I made a juice in front of 50 women to teach them how to break down their product costs.

That moment changed everything.

Since then, I’ve led over 100 workshops, coached hundreds of Latina entrepreneurs, and built a business rooted in comunidad, educación financiera, and legacy.

🔆 What’s the best yes you’ve ever given yourself?
Or a risk you took that changed everything?
👇🏽Tell me below—I want to celebrate you.

#LatinaEntrepreneur #CreciendoJuntas #FromCookToCEO #JefaMindset #LegacyInTheMaking #LatinaCoach #LatinasInBusiness

🙋🏽‍♀️It started with taking a risk and going on a sabbatical.

Saying yes to teaching a business class en español—on a topic I would later master: how to calculate cost of goods sold.

No flip chart. Just a blender.
🧃I made a juice in front of 50 women to teach them how to break down their product costs.

That moment changed everything.

Since then, I’ve led over 100 workshops, coached hundreds of Latina entrepreneurs, and built a business rooted in comunidad, educación financiera, and legacy.

🔆 What’s the best yes you’ve ever given yourself?
Or a risk you took that changed everything?
👇🏽Tell me below—I want to celebrate you.

#LatinaEntrepreneur #CreciendoJuntas #FromCookToCEO #JefaMindset #LegacyInTheMaking #LatinaCoach #LatinasInBusiness

Slow mornings in our backyard picking florecitas 🌼
A soul-nourishing summit with mujeres poderosas 🌿
Foodie adventures con mi amiga, su prima y mi Sophia 🐟
Jurassic-sized fun at OMSI 🦖 (6 million LEGOS 😱)
…aaaand dinner with Sophia hogging all the hummus & salmon 🤭💕

These are the weekends I love—
Full of presence, purpose, and the people I love.
This is the life I'm building con intención.

Tell me—what filled your weekend with joy?

#LatinaMom #JefaMoments #CreciendoJuntas #WomenInBusiness #FoodieWeekend #ThriveAndTransform #BrickmanJurassic #OMSI #LatinaEntrepreneur #SlowLiving #MomLifeMagic #ProfessionalAndPersonal #FlyingFishPDX

Slow mornings in our backyard picking florecitas 🌼
A soul-nourishing summit with mujeres poderosas 🌿
Foodie adventures con mi amiga, su prima y mi Sophia 🐟
Jurassic-sized fun at OMSI 🦖 (6 million LEGOS 😱)
…aaaand dinner with Sophia hogging all the hummus & salmon 🤭💕

These are the weekends I love—
Full of presence, purpose, and the people I love.
This is the life I'm building con intención.

Tell me—what filled your weekend with joy?

#LatinaMom #JefaMoments #CreciendoJuntas #WomenInBusiness #FoodieWeekend #ThriveAndTransform #BrickmanJurassic #OMSI #LatinaEntrepreneur #SlowLiving #MomLifeMagic #ProfessionalAndPersonal #FlyingFishPDX

In one hour, we went from “How do I fund this?” to “I’m so excited to grow.” 💥

✨ We built a clear, simple plan for what it would actually take to scale with confidence.

Because real growth?
➡️ Isn’t just about the price tag.
➡️ It’s about seeing the full picture.

If you're planning a big move this year, here are 3 things to think through:

1️⃣ Get clear on your vision for growth
2️⃣ Identify what resources you’ll need (people, systems, capital)
3️⃣ Build a budget that supports that growth before you make the leap

📣 And here’s the thing:
If this kind of clarity and confidence can happen in just one hour...
✨ Imagine what we could do with more time together.

Want that kind of strategy in your corner?
DM me “COACHING” and let’s talk about working together 1:1. 💼💬

#CreciendoJuntas #LatinaEntrepreneurs #BusinessCoach #FoodBusinessCoach

In one hour, we went from “How do I fund this?” to “I’m so excited to grow.” 💥

✨ We built a clear, simple plan for what it would actually take to scale with confidence.

Because real growth?
➡️ Isn’t just about the price tag.
➡️ It’s about seeing the full picture.

If you're planning a big move this year, here are 3 things to think through:

1️⃣ Get clear on your vision for growth
2️⃣ Identify what resources you’ll need (people, systems, capital)
3️⃣ Build a budget that supports that growth before you make the leap

📣 And here’s the thing:
If this kind of clarity and confidence can happen in just one hour...
✨ Imagine what we could do with more time together.

Want that kind of strategy in your corner?
DM me “COACHING” and let’s talk about working together 1:1. 💼💬

#CreciendoJuntas #LatinaEntrepreneurs #BusinessCoach #FoodBusinessCoach

My 1-year-old daughter, Sophia, is officially a foodie—and I couldn’t be prouder.

Our mama-daughter food dates are one of my favorite things in life.
Some days are fancy, some days are messy (okay, always messy)... but they’re always full of laughter, yummy yummy dance breaks, and memories that feed my soul.

These dates remind me of so much:

✨ That I’m building a life with joy in the everyday—not just hustle
✨ That this is what wealth looks like: time, joy, and new experiences together
✨ That food is connection, culture, and celebration
✨ That I’m not just raising a tiny human—I’m raising a confident, curious little foodie 💕

She’s my why. And together, we’re exploring the world—one bite at a time. 🍽💃🏽

#BuildingOurLegacy #LatinaMomLife #MiniJefa #CreciendoJuntas #latina #MiniFoodieAdventures #RaisingFoodies #MamaAndMeDates #FoodIsLove#ThisIsWhatWealthLooksLike #MyWhy #latinabusinesscoach

My 1-year-old daughter, Sophia, is officially a foodie—and I couldn’t be prouder.

Our mama-daughter food dates are one of my favorite things in life.
Some days are fancy, some days are messy (okay, always messy)... but they’re always full of laughter, yummy yummy dance breaks, and memories that feed my soul.

These dates remind me of so much:

✨ That I’m building a life with joy in the everyday—not just hustle
✨ That this is what wealth looks like: time, joy, and new experiences together
✨ That food is connection, culture, and celebration
✨ That I’m not just raising a tiny human—I’m raising a confident, curious little foodie 💕

She’s my why. And together, we’re exploring the world—one bite at a time. 🍽💃🏽

#BuildingOurLegacy #LatinaMomLife #MiniJefa #CreciendoJuntas #latina #MiniFoodieAdventures #RaisingFoodies #MamaAndMeDates #FoodIsLove#ThisIsWhatWealthLooksLike #MyWhy #latinabusinesscoach

👭 So many entrepreneurs tell me in consultations:

“I’m not good with numbers.”
“I’m not good at math.”

And honestly? That’s okay.

You’re not running a business to become a CPA (unless you are a CPA—wink wink 😉).

But amiga—you do need to know what your numbers are telling you.

✨ The good news? You don’t have to figure it out alone.
There are tools, spreadsheets, and systems that do the math for you.

What matters most is understanding your revenue, costs, and profits—
Because THAT is how you make confident decisions and build a business that actually pays you.

In my coaching, workshops, and newsletter, I break it all down:
✅ The key numbers every Jefa should know
✅ What they mean for your business
✅ How to track them without stress
✅ And how to take action with confidence

🙋🏽‍♀️ Want to learn step by step?
Join my weekly newsletter or book a call—I’ve got tools, templates, and strategy ready for you.

#LatinaEntrepreneur #FinancialEducation #LatinaBusinessOwner #JefaLife #FromCookToCEO #BusinessCoach #LatinasInBusiness #FoodBusinessExpert

👭 So many entrepreneurs tell me in consultations:

“I’m not good with numbers.”
“I’m not good at math.”

And honestly? That’s okay.

You’re not running a business to become a CPA (unless you are a CPA—wink wink 😉).

But amiga—you do need to know what your numbers are telling you.

✨ The good news? You don’t have to figure it out alone.
There are tools, spreadsheets, and systems that do the math for you.

What matters most is understanding your revenue, costs, and profits—
Because THAT is how you make confident decisions and build a business that actually pays you.

In my coaching, workshops, and newsletter, I break it all down:
✅ The key numbers every Jefa should know
✅ What they mean for your business
✅ How to track them without stress
✅ And how to take action with confidence

🙋🏽‍♀️ Want to learn step by step?
Join my weekly newsletter or book a call—I’ve got tools, templates, and strategy ready for you.

#LatinaEntrepreneur #FinancialEducation #LatinaBusinessOwner #JefaLife #FromCookToCEO #BusinessCoach #LatinasInBusiness #FoodBusinessExpert

A little AI fun had me blushing and high-fiving myself 😅🤖💁‍♀️

But honestly… facts🫶📊✨

How would your bestie describe you after a glass of wine? 🍷👇

#FromCookToCEO #LatinaBizCoach #FoodBusinessJefa #JefaEnergy

A little AI fun had me blushing and high-fiving myself 😅🤖💁‍♀️

But honestly… facts🫶📊✨

How would your bestie describe you after a glass of wine? 🍷👇

#FromCookToCEO #LatinaBizCoach #FoodBusinessJefa #JefaEnergy

Too many Jefas are afraid to raise their prices because they don’t feel ready.
But amiga… you’re not charging too much—
You’re just not used to getting PAID what you’re worth. 💰

Here’s how to start pricing with power:

✅ Know Your Costs: Ingredients, labor, packaging—if you’re not covering them, you’re losing money.
✅ Charge for Value: You’re not just selling food—you’re selling experience, expertise, and flavor.
✅ Check the Market—but Don’t Copy: Your numbers should guide your pricing, not your competition.
✅ Put Profits First: Every sale should bring you closer to freedom—not just cover expenses.

📢 And if you work with me—here’s my promise:
✨ I will help you raise your prices with confidence.
✨ You’ll understand your numbers in a way that makes sense.
✨ We’ll build a system that helps you finally pay yourself what you deserve.

📩 DM me “WORTH” if you’re ready to charge like the Jefa you are.

#LatinaEntrepreneur #LatinaBusinessOwner #PricingStrategy #FoodBusinessExpert #FromCookToCEO
#JefaLife #LatinasInBusiness #LatinasWhoLead #BusinessCoach #FinancialEducation

Too many Jefas are afraid to raise their prices because they don’t feel ready.
But amiga… you’re not charging too much—
You’re just not used to getting PAID what you’re worth. 💰

Here’s how to start pricing with power:

✅ Know Your Costs: Ingredients, labor, packaging—if you’re not covering them, you’re losing money.
✅ Charge for Value: You’re not just selling food—you’re selling experience, expertise, and flavor.
✅ Check the Market—but Don’t Copy: Your numbers should guide your pricing, not your competition.
✅ Put Profits First: Every sale should bring you closer to freedom—not just cover expenses.

📢 And if you work with me—here’s my promise:
✨ I will help you raise your prices with confidence.
✨ You’ll understand your numbers in a way that makes sense.
✨ We’ll build a system that helps you finally pay yourself what you deserve.

📩 DM me “WORTH” if you’re ready to charge like the Jefa you are.

#LatinaEntrepreneur #LatinaBusinessOwner #PricingStrategy #FoodBusinessExpert #FromCookToCEO
#JefaLife #LatinasInBusiness #LatinasWhoLead #BusinessCoach #FinancialEducation

Tú y yo no competimos, Jefa… porque quiero verte Ganar 💕

Estoy aquí para apoyarte, aplaudirte y recordarte que mereces lo que sueñas.🔆

Estoy aquí para verte crecer, brillar y cobrar lo que mereces ✨️

La mayoría de mis clientas son Latinas en la industria de la comida:

🍴 Mamas que quieren crecer su negocio, pero no saben qué pasos tomar para avanzar.
🌮 Hijas que ahora son las CEO del negocio familiar, pero no tienen todas las herramientas para tomar decisiones estratégicas.
🍽️ Dueñas de pequeños restaurantes que están vendiendo, pero no están viendo ganancias.
🥫 Mujeres con productos increíbles, pero que no saben cómo calcular bien sus precios.

🔆Y todas ellas tienen algo en común: están listas para crecer.🔆

¿Y tú? ¿Estás lista para entender tus números, fortalecer tus finanzas y tomar decisiones como la CEO que eres?

✨ Yo estoy lista para apoyarte. Mándame un mensajito y comenzamos.

💌 Etiqueta o mándale este video a una Jefa que quieres ver GANAR 🙌🏾🔥

#LatinaEntrepreneur #LatinaBusinessOwner #BusinessCoach #FoodBusinessExpert #FromCookToCEO
#SmallBusinessSupport #JefaLife #LatinasInBusiness #WomenInBusiness #BossLatina
#CommunityOverCompetition #LatinaLeadership #LatinaCoach #FinancialEducation #CEOThoughts #LatinasWhoLead

Tú y yo no competimos, Jefa… porque quiero verte Ganar 💕

Estoy aquí para apoyarte, aplaudirte y recordarte que mereces lo que sueñas.🔆

Estoy aquí para verte crecer, brillar y cobrar lo que mereces ✨️

La mayoría de mis clientas son Latinas en la industria de la comida:

🍴 Mamas que quieren crecer su negocio, pero no saben qué pasos tomar para avanzar.
🌮 Hijas que ahora son las CEO del negocio familiar, pero no tienen todas las herramientas para tomar decisiones estratégicas.
🍽️ Dueñas de pequeños restaurantes que están vendiendo, pero no están viendo ganancias.
🥫 Mujeres con productos increíbles, pero que no saben cómo calcular bien sus precios.

🔆Y todas ellas tienen algo en común: están listas para crecer.🔆

¿Y tú? ¿Estás lista para entender tus números, fortalecer tus finanzas y tomar decisiones como la CEO que eres?

✨ Yo estoy lista para apoyarte. Mándame un mensajito y comenzamos.

💌 Etiqueta o mándale este video a una Jefa que quieres ver GANAR 🙌🏾🔥

#LatinaEntrepreneur #LatinaBusinessOwner #BusinessCoach #FoodBusinessExpert #FromCookToCEO
#SmallBusinessSupport #JefaLife #LatinasInBusiness #WomenInBusiness #BossLatina
#CommunityOverCompetition #LatinaLeadership #LatinaCoach #FinancialEducation #CEOThoughts #LatinasWhoLead

Our Tu Voz, Tu Poder Masterclass was a celebration of Latina storytelling, confidence, and visibility. Because when you own your story, you shift the narrative—not just for yourself, but for your whole comunidad. 💥

We don’t shrink. We don’t wait to be chosen.
We speak. We build. We lead—with purpose and POWER. 🧡

🎶 With Soy Yo as our anthem, we’re reminding every Jefa out there: your story is your strategy and superpower.

👑 Gracias to every mujer who showed up, spoke up, and stood in her power.

And thank you to our sponsors for believing in this movement. @latino_founders @alpfa pdx @pipsqueakbagels @sunaocoffee

👇🏽 Share one word that represents who YOU are in this season. Let’s fill this feed with Latina power.

#SoyYo #TuVozTuPoder #LatinaEntrepreneurs #LatinaLeadership #CreciendoJuntas #StorytellingWithPurpose #latina #LatinasInBusiness #OwnYourVoice #jefamindsetevent

Our Tu Voz, Tu Poder Masterclass was a celebration of Latina storytelling, confidence, and visibility. Because when you own your story, you shift the narrative—not just for yourself, but for your whole comunidad. 💥

We don’t shrink. We don’t wait to be chosen.
We speak. We build. We lead—with purpose and POWER. 🧡

🎶 With Soy Yo as our anthem, we’re reminding every Jefa out there: your story is your strategy and superpower.

👑 Gracias to every mujer who showed up, spoke up, and stood in her power.

And thank you to our sponsors for believing in this movement. @latino_founders @alpfa pdx @pipsqueakbagels @sunaocoffee

👇🏽 Share one word that represents who YOU are in this season. Let’s fill this feed with Latina power.

#SoyYo #TuVozTuPoder #LatinaEntrepreneurs #LatinaLeadership #CreciendoJuntas #StorytellingWithPurpose #latina #LatinasInBusiness #OwnYourVoice #jefamindsetevent

I’ve always said: we need more Latinas talking about finances—on stages, in our language, con orgullo.

And now… I get to do exactly that. ✨

I was selected to speak at a Financial Literacy Summit in Spanish—and yes, I got emotional when I applied.

Because this isn’t just another speaking gig.

It’s a reminder that our stories, our knowledge, and our voices belong in every room.

Financial education should be accessible.

And I’ll keep showing up, mic in hand, ready to nerd out, breaking down complex terms in our language. 🤓💸🎤

Because breaking generational cycles starts with understanding our numbers.

✨ If you know a podcast, panel, or workshop that needs this kind of convo—send it my way. Let’s keep talking business, finances, projections, and growth en español.

#LatinaSpeaker #JefaMoves #FinancialLiteracy #EnEspañol #CreciendoJuntas #SinMiedoAlDinero #losnumerossonmijam

I’ve always said: we need more Latinas talking about finances—on stages, in our language, con orgullo.

And now… I get to do exactly that. ✨

I was selected to speak at a Financial Literacy Summit in Spanish—and yes, I got emotional when I applied.

Because this isn’t just another speaking gig.

It’s a reminder that our stories, our knowledge, and our voices belong in every room.

Financial education should be accessible.

And I’ll keep showing up, mic in hand, ready to nerd out, breaking down complex terms in our language. 🤓💸🎤

Because breaking generational cycles starts with understanding our numbers.

✨ If you know a podcast, panel, or workshop that needs this kind of convo—send it my way. Let’s keep talking business, finances, projections, and growth en español.

#LatinaSpeaker #JefaMoves #FinancialLiteracy #EnEspañol #CreciendoJuntas #SinMiedoAlDinero #losnumerossonmijam

Just Wrapped an Interview with Telemundo! ✨

This morning I shared my journey as a Latina business consultant and food industry expert with @telemundopdx From my own family's entrepreneurial roots to helping Latina food entrepreneurs turn their passion into profitable businesses, this conversation was all about empowerment, financial education, and building legacies.

My mission has always been clear: help our community thrive, not just survive. And seeing our stories represented on platforms like Telemundo is powerful because our voices + stories matter and our businesses deserve to be seen.

Gracias a @lacasademamapdx por acompañarme! 💓

Gracias a @_ayalanancy @telemundopdx @latino_founders @telemundo for the space! Can’t wait to share more soon. ¡Vamos por más!

#LatinaCEO #JefaMindset #LatinasEnNegocios #FromCookToCEO #WomenInBusiness #EmpoweredLatinas

Just Wrapped an Interview with Telemundo! ✨

This morning I shared my journey as a Latina business consultant and food industry expert with @telemundopdx From my own family's entrepreneurial roots to helping Latina food entrepreneurs turn their passion into profitable businesses, this conversation was all about empowerment, financial education, and building legacies.

My mission has always been clear: help our community thrive, not just survive. And seeing our stories represented on platforms like Telemundo is powerful because our voices + stories matter and our businesses deserve to be seen.

Gracias a @lacasademamapdx por acompañarme! 💓

Gracias a @_ayalanancy @telemundopdx @latino_founders @telemundo for the space! Can’t wait to share more soon. ¡Vamos por más!

#LatinaCEO #JefaMindset #LatinasEnNegocios #FromCookToCEO #WomenInBusiness #EmpoweredLatinas

Business Owners, let’s talk about Growth! I’m joining @aofund for an incredible webinar: Planning Your Future: Growth Strategies for Small Businesses 🙌🏾

Your business is up and running—but what’s the next step to grow sustainably and profitably? Alongside amazing experts such as @ampedtodance, I’ll be sharing key strategies to help small business owners plan ahead, grow sustainably, and build with confidence.

📅 March 19, 2025
⏰ 1 PM EST / 10 AM PST
🎟️ Free to attend!
👉🏽 Comment link and I'll DM you the registration link

🙌🏾 I’ve worked with hundreds of entrepreneurs on planning and financial projections that actually support their growth—I can’t wait to share insights that will help you make smarter, more strategic decisions.

🔆 I’ll also be answering a key question: If you don’t have a lot of time or money to invest in growth right now, what’s one impactful step you can take today? You don’t need endless resources—you need the right strategy.

Can’t join live? No worries—register anyway, and you’ll get the replay!

Tagging my dream team: @aofund @ampedtodance @vpconsultingsf 💪

#JefaMoves #SmallBusinessGrowth #WebinarAlert #PlanLikeACEO #LatinaEntrepreneurs

Business Owners, let’s talk about Growth! I’m joining @aofund for an incredible webinar: Planning Your Future: Growth Strategies for Small Businesses 🙌🏾

Your business is up and running—but what’s the next step to grow sustainably and profitably? Alongside amazing experts such as @ampedtodance, I’ll be sharing key strategies to help small business owners plan ahead, grow sustainably, and build with confidence.

📅 March 19, 2025
⏰ 1 PM EST / 10 AM PST
🎟️ Free to attend!
👉🏽 Comment link and I'll DM you the registration link

🙌🏾 I’ve worked with hundreds of entrepreneurs on planning and financial projections that actually support their growth—I can’t wait to share insights that will help you make smarter, more strategic decisions.

🔆 I’ll also be answering a key question: If you don’t have a lot of time or money to invest in growth right now, what’s one impactful step you can take today? You don’t need endless resources—you need the right strategy.

Can’t join live? No worries—register anyway, and you’ll get the replay!

Tagging my dream team: @aofund @ampedtodance @vpconsultingsf 💪

#JefaMoves #SmallBusinessGrowth #WebinarAlert #PlanLikeACEO #LatinaEntrepreneurs

11 years. 1000+ businesses. One mission. 💥

I’m not just your business coach—I’m your strategist, financial guide, truth teller, and GAME CHANGER. Because Latina entrepreneurs deserve profitable businesses, not just passion projects.

I help women build wealth, price with confidence, and step into their CEO power. Let’s build businesses that PAY, not just keep you busy. 💰🔥

— If you're done playing small and ready to run your business like a Jefa, let’s talk. ⬇️

#LatinaEntrepreneur #BusinessCoach #JefaLife #FinancialEducation #LatinasWhoLead #Latina #Latinabusinesscoach

11 years. 1000+ businesses. One mission. 💥

I’m not just your business coach—I’m your strategist, financial guide, truth teller, and GAME CHANGER. Because Latina entrepreneurs deserve profitable businesses, not just passion projects.

I help women build wealth, price with confidence, and step into their CEO power. Let’s build businesses that PAY, not just keep you busy. 💰🔥

— If you're done playing small and ready to run your business like a Jefa, let’s talk. ⬇️

#LatinaEntrepreneur #BusinessCoach #JefaLife #FinancialEducation #LatinasWhoLead #Latina #Latinabusinesscoach

When we come together, we create something bigger than ourselves. Tu Voz, Tu Poder: Latinas Rising Through Storytelling is more than just an event—it’s a Masterclass on the power of owning our narratives and using our voices to rise. 💫

This wouldn’t be possible without the generosity of our incredible sponsors, who believe in the strength of Latina voices. 🙌🏾

🫶 Gracias:
🏡 @latino_founders for sponsoring our event space
💡 @alpfa Portland for supporting our community
🥯 @pipsqueakbagels for delicious bagels
☕ @sunaocoffee for keeping us fueled

Every story told on March 15 is a testament to the power of lifting each other up. Join us for this masterclass in storytelling, where we’ll connect, learn, and celebrate our voices together. 🎤✨

📍 March 15 | 11 AM - 12:30 PM
📍 RSVP now – link in bio!

#JefasPDX #TuVozTuPoder #LatinasRising #CommunityMatters #LatinaLeadership #StorytellingMasterclass

When we come together, we create something bigger than ourselves. Tu Voz, Tu Poder: Latinas Rising Through Storytelling is more than just an event—it’s a Masterclass on the power of owning our narratives and using our voices to rise. 💫

This wouldn’t be possible without the generosity of our incredible sponsors, who believe in the strength of Latina voices. 🙌🏾

🫶 Gracias:
🏡 @latino_founders for sponsoring our event space
💡 @alpfa Portland for supporting our community
🥯 @pipsqueakbagels for delicious bagels
☕ @sunaocoffee for keeping us fueled

Every story told on March 15 is a testament to the power of lifting each other up. Join us for this masterclass in storytelling, where we’ll connect, learn, and celebrate our voices together. 🎤✨

📍 March 15 | 11 AM - 12:30 PM
📍 RSVP now – link in bio!

#JefasPDX #TuVozTuPoder #LatinasRising #CommunityMatters #LatinaLeadership #StorytellingMasterclass

It hit me—my words have impact. My story matters.

This week, I applied to be a speaker at a financial literacy conference. One of the questions they asked was:

📢 Can you tell us about your experience as a public speaker?

I started writing my response: “I’ve been speaking professionally for over 10 years.”

But then I paused.

Because the truth is—I’ve been speaking for much longer than that.

As a little girl, I stood at podiums at school contests. I gave speeches at graduations. I used my voice long before I ever got paid to stand in front of a room.

Yet for so long, I never considered myself a speaker.

Until I did.

Until I realized that the words I share in my workshops, my coaching calls, my courses—they move people. They make people take action. Raise their prices. Apply for funding. Change their business.

🙋🏽‍♀️ Your voice isn’t just yours—it’s someone else’s roadmap.

Too many of us hold back from sharing our experiences, our lessons, and our truths because we wonder: Does it really matter?

YES. IT DOES.

Your voice can inspire. Your voice can build. Your voice can change lives.

And that’s why I'm co-hosting Tu Voz, Tu Poder: Latinas Rising Through Storytelling - A Masterclass on March 15th with @ashleykstoyanovojeda at @latino_founders

🔥 This isn’t just another networking event—it’s an activation.

💡 You’ll learn:
✔️ How to share your story powerfully.
✔️ How to position yourself as a thought leader.
✔️ How to use storytelling to grow your business & career.

📅 March 15, 2025 | Portland, OR
🎟️ Spots are limited—RSVP now (link in bio)!

💛 Tag a mujer poderosa who needs to be in this room!

#Latina #immigrantstories #womenownedbusiness #latinabusinessowner #latina #estoylista #JefasPDX #latinacoach #WomenOwnedBusiness

It hit me—my words have impact. My story matters.

This week, I applied to be a speaker at a financial literacy conference. One of the questions they asked was:

📢 Can you tell us about your experience as a public speaker?

I started writing my response: “I’ve been speaking professionally for over 10 years.”

But then I paused.

Because the truth is—I’ve been speaking for much longer than that.

As a little girl, I stood at podiums at school contests. I gave speeches at graduations. I used my voice long before I ever got paid to stand in front of a room.

Yet for so long, I never considered myself a speaker.

Until I did.

Until I realized that the words I share in my workshops, my coaching calls, my courses—they move people. They make people take action. Raise their prices. Apply for funding. Change their business.

🙋🏽‍♀️ Your voice isn’t just yours—it’s someone else’s roadmap.

Too many of us hold back from sharing our experiences, our lessons, and our truths because we wonder: Does it really matter?

YES. IT DOES.

Your voice can inspire. Your voice can build. Your voice can change lives.

And that’s why I'm co-hosting Tu Voz, Tu Poder: Latinas Rising Through Storytelling - A Masterclass on March 15th with @ashleykstoyanovojeda at @latino_founders

🔥 This isn’t just another networking event—it’s an activation.

💡 You’ll learn:
✔️ How to share your story powerfully.
✔️ How to position yourself as a thought leader.
✔️ How to use storytelling to grow your business & career.

📅 March 15, 2025 | Portland, OR
🎟️ Spots are limited—RSVP now (link in bio)!

💛 Tag a mujer poderosa who needs to be in this room!

#Latina #immigrantstories #womenownedbusiness #latinabusinessowner #latina #estoylista #JefasPDX #latinacoach #WomenOwnedBusiness

💰 More isn’t always better.

I see this all the time—entrepreneurs think the only way to make more money is to add MORE: more products, more offers, more services.

But here’s the problem…
🔸 What if you’re selling things that don’t actually bring in profit?
🔸 What if those new offers cost more time, more stress, and more expenses?

The fastest way to grow isn’t by doing more—it’s by focusing on what actually moves your business forward.

Instead of adding more, try this:
✅ Focus on your best-sellers.
✅ Streamline your menu/offers.
✅ Drop the things that drain time & resources.

And sometimes, that means cutting what’s not working—because, Amiga, you can’t build generational wealth on underpriced services and overworked hours.

🙋🏽‍♀️ What’s one thing in your business you could cut instead of add? ⬇️ #WorkSmarter #ProfitFirst #FoodBusiness

📌 P.S. If you’re ready to grow profitably (without working yourself into exhaustion), let’s talk in the DMS.#latinabusinesscoach #businesscoach #latina

💰 More isn’t always better.

I see this all the time—entrepreneurs think the only way to make more money is to add MORE: more products, more offers, more services.

But here’s the problem…
🔸 What if you’re selling things that don’t actually bring in profit?
🔸 What if those new offers cost more time, more stress, and more expenses?

The fastest way to grow isn’t by doing more—it’s by focusing on what actually moves your business forward.

Instead of adding more, try this:
✅ Focus on your best-sellers.
✅ Streamline your menu/offers.
✅ Drop the things that drain time & resources.

And sometimes, that means cutting what’s not working—because, Amiga, you can’t build generational wealth on underpriced services and overworked hours.

🙋🏽‍♀️ What’s one thing in your business you could cut instead of add? ⬇️ #WorkSmarter #ProfitFirst #FoodBusiness

📌 P.S. If you’re ready to grow profitably (without working yourself into exhaustion), let’s talk in the DMS.#latinabusinesscoach #businesscoach #latina

A family-owned restaurant saved over $10K using this simple strategy—are you doing it too?

Most food businesses focus on making money, but the real game-changer is keeping it. One of my clients started automating their savings last year, and now? They have a business savings cushion that helped them cover unexpected expenses and manage cash flow—without stress.

Here’s the strategy: Set up an automatic transfer from your business account into a separate savings account every week. Start with an amount so small you won’t even feel it—$10, $20, or 1% of sales. The key is consistency, not the amount. Over time, it adds up!

✨ Who’s ready to apply this simple strategy today?! Let me know in the comments!

💡 Need help making your money work for YOU? DM me or head to the link in my bio!

#LatinaEntrepreneurs #FoodBusinessSuccess #CreciendoJuntas #BuildForProfit #WealthyJefa #latinabusinesscoach #businessfoodcoach #vpconsultingsf

A family-owned restaurant saved over $10K using this simple strategy—are you doing it too?

Most food businesses focus on making money, but the real game-changer is keeping it. One of my clients started automating their savings last year, and now? They have a business savings cushion that helped them cover unexpected expenses and manage cash flow—without stress.

Here’s the strategy: Set up an automatic transfer from your business account into a separate savings account every week. Start with an amount so small you won’t even feel it—$10, $20, or 1% of sales. The key is consistency, not the amount. Over time, it adds up!

✨ Who’s ready to apply this simple strategy today?! Let me know in the comments!

💡 Need help making your money work for YOU? DM me or head to the link in my bio!

#LatinaEntrepreneurs #FoodBusinessSuccess #CreciendoJuntas #BuildForProfit #WealthyJefa #latinabusinesscoach #businessfoodcoach #vpconsultingsf

Amiga, are you selling, working hard, showing up... but still not growing?

Most of the time, the problem isn’t how much you’re selling—it’s whether your business is actually profitable.

In my weekly Creciendo Juntas emails, I break down step-by-step strategies to help you increase your profits, know your numbers, and stop guessing.

✨ If you’re tired of feeling stuck, sign up now—link in bio!

🙋‍♀️Need deeper support? DM me and let’s talk about 1:1 coaching.

#LatinaEntrepreneur #SmallBusinessGrowth #CreciendoJuntas #KnowYourNumbers #BusinessFinances

Amiga, are you selling, working hard, showing up... but still not growing?

Most of the time, the problem isn’t how much you’re selling—it’s whether your business is actually profitable.

In my weekly Creciendo Juntas emails, I break down step-by-step strategies to help you increase your profits, know your numbers, and stop guessing.

✨ If you’re tired of feeling stuck, sign up now—link in bio!

🙋‍♀️Need deeper support? DM me and let’s talk about 1:1 coaching.

#LatinaEntrepreneur #SmallBusinessGrowth #CreciendoJuntas #KnowYourNumbers #BusinessFinances

💕 One of the things I love most are small businesses.

They are the heart of our communities, built with passion, resilience, and so much love. Every time we choose to support them—whether by shopping small, spreading the word, or investing in their success—we help build a stronger, more connected world.

This month, let’s embrace a simple yet powerful motto:
💖 Love yourself.
💖 Love your comunidad.
💖 Love small businesses.

📣 Tag or send this to a small business you love—let’s celebrate them together!

#JefasCreciendo #SmallBusinessLove #LatinaEntrepreneurs #SupportSmallBiz #LoveYourCommunity

💕 One of the things I love most are small businesses.

They are the heart of our communities, built with passion, resilience, and so much love. Every time we choose to support them—whether by shopping small, spreading the word, or investing in their success—we help build a stronger, more connected world.

This month, let’s embrace a simple yet powerful motto:
💖 Love yourself.
💖 Love your comunidad.
💖 Love small businesses.

📣 Tag or send this to a small business you love—let’s celebrate them together!

#JefasCreciendo #SmallBusinessLove #LatinaEntrepreneurs #SupportSmallBiz #LoveYourCommunity

You’re working 10+ hour days—jumping from one task to another, answering messages, taking orders, handling social media… yet your bank account isn’t growing. 😩Sound familiar?

That’s hustle culture at its worst. It keeps you busy, but not profitable.

This is exactly what I’ve been sharing inside my email series, Creciendo Juntas—real conversations about what’s keeping you stuck and how to step into your CEO role. And I’ve loved hearing how people are applying these shifts:

💡 One client realized she was doing too much and spending money on things that weren’t actually growing her business—so she shifted to using what she already had.
💡 Another reader noticed she was jumping between tasks all day without finishing anything—her fix? Time-blocking.
💡 For me? Tracking my time made me realize I needed to delegate more—at work and at home—so I could focus on real growth.

✨ Want my free worksheet to help you Take Control of Your Time and start making CEO-level moves? Let me know in the comments, and I’ll send it to you! ✨

💬 What’s one thing you’ve been spending time or money on that isn’t actually growing your business? Let’s talk in the comments! ⬇️

#LatinaEntrepreneur #TimeManagement #CEOmindset #HustleCulture #FromCookToCEO💌

P.S. I share powerful business shifts like this every week in my email series, Creciendo Juntas—so if you love this, you’ll love what’s inside! Join us via the link in my bio. 💌

You’re working 10+ hour days—jumping from one task to another, answering messages, taking orders, handling social media… yet your bank account isn’t growing. 😩Sound familiar?

That’s hustle culture at its worst. It keeps you busy, but not profitable.

This is exactly what I’ve been sharing inside my email series, Creciendo Juntas—real conversations about what’s keeping you stuck and how to step into your CEO role. And I’ve loved hearing how people are applying these shifts:

💡 One client realized she was doing too much and spending money on things that weren’t actually growing her business—so she shifted to using what she already had.
💡 Another reader noticed she was jumping between tasks all day without finishing anything—her fix? Time-blocking.
💡 For me? Tracking my time made me realize I needed to delegate more—at work and at home—so I could focus on real growth.

✨ Want my free worksheet to help you Take Control of Your Time and start making CEO-level moves? Let me know in the comments, and I’ll send it to you! ✨

💬 What’s one thing you’ve been spending time or money on that isn’t actually growing your business? Let’s talk in the comments! ⬇️

#LatinaEntrepreneur #TimeManagement #CEOmindset #HustleCulture #FromCookToCEO💌

P.S. I share powerful business shifts like this every week in my email series, Creciendo Juntas—so if you love this, you’ll love what’s inside! Join us via the link in my bio. 💌

38 Years ago on Feb 2, a young 23 year old and her two year old left Mexico and immigrated to the US.

That courageous, beautiful and young woman was my Mami. She made the brave decision to move countries so I could have a brighter future ✨️

😍 I am in awe of my mother for being so brave
🥰 I am lucky to be her daughter
💫 I am proud of my journey
🤘🏾 I feel so lucky to have grown up speaking two languages and celebrating my culture 🇲🇽
🔥 I am so damn proud to say I'm an Immigrant!

That brighter future :
👩‍🎓Graduating from UC Berkeley HAAS Business School
👭 Starting a business that helps mujeres, families and immigrants generating dinero
🙌🏾 Volunteering hundreds of hours since I was a kid
Y hay mucho más...

Shout out to all the parents who left their home to give their kids a brighter future ✨️ 💖 🙌🏾

Gracias mami 😘

#immigrant #immigrantstories #womenownedbusiness #latinabusinessowner #latina #estoylista

38 Years ago on Feb 2, a young 23 year old and her two year old left Mexico and immigrated to the US.

That courageous, beautiful and young woman was my Mami. She made the brave decision to move countries so I could have a brighter future ✨️

😍 I am in awe of my mother for being so brave
🥰 I am lucky to be her daughter
💫 I am proud of my journey
🤘🏾 I feel so lucky to have grown up speaking two languages and celebrating my culture 🇲🇽
🔥 I am so damn proud to say I'm an Immigrant!

That brighter future :
👩‍🎓Graduating from UC Berkeley HAAS Business School
👭 Starting a business that helps mujeres, families and immigrants generating dinero
🙌🏾 Volunteering hundreds of hours since I was a kid
Y hay mucho más...

Shout out to all the parents who left their home to give their kids a brighter future ✨️ 💖 🙌🏾

Gracias mami 😘

#immigrant #immigrantstories #womenownedbusiness #latinabusinessowner #latina #estoylista

Last week, I worked with several family-owned businesses—moms and daughters, couples, and mothers with their adult children.
The work we’re doing isn’t just about one person—it’s about creating something bigger than ourselves. It’s about building businesses that uplift familias, strengthen our communities, and create legacies that last for generations.

Here's what we worked on:

🥰 A couple developed a vision for a dining experience that reflects their personal stories and cultural roots. By aligning their goals, they’re now creating a business that works for their family—not the other way around.

👏🏽 A family evaluated an event opportunity using my Profit Potential Planner. They gained the clarity to confidently say “yes” to events that Pay them for their time and effort ANd Ensure their business turns a profit.

🙋🏽‍♀️ A mother reframed her mindset about her worth, confidently charging her value.

🙌🏾 Why This Matters to Me:
As a mom and a first-generation immigrant from Mexico, this work is personal to me. I know what it means to dream big for your family, to juggle work and life, and to build something that lasts.

This work is about so much more than profit. It’s about creating opportunities for immigrant entrepreneurs, like my family, to thrive. It’s about building wealth, confidence, and lasting impact for the next generation.

🎯 Key Takeaway: When women and families build businesses, the ripple effect is undeniable.

Are you ready to create something bigger than yourself? Let’s work together to build a profitable business. DM me or click the link in my bio to start building your dream.

#LatinaBusinessCoach #FamilyBusiness #GenerationalWealth #BuildingLegacies #FromCookToCEO #EmpoweredEntrepreneur #LatinaPower

Last week, I worked with several family-owned businesses—moms and daughters, couples, and mothers with their adult children.
The work we’re doing isn’t just about one person—it’s about creating something bigger than ourselves. It’s about building businesses that uplift familias, strengthen our communities, and create legacies that last for generations.

Here's what we worked on:

🥰 A couple developed a vision for a dining experience that reflects their personal stories and cultural roots. By aligning their goals, they’re now creating a business that works for their family—not the other way around.

👏🏽 A family evaluated an event opportunity using my Profit Potential Planner. They gained the clarity to confidently say “yes” to events that Pay them for their time and effort ANd Ensure their business turns a profit.

🙋🏽‍♀️ A mother reframed her mindset about her worth, confidently charging her value.

🙌🏾 Why This Matters to Me:
As a mom and a first-generation immigrant from Mexico, this work is personal to me. I know what it means to dream big for your family, to juggle work and life, and to build something that lasts.

This work is about so much more than profit. It’s about creating opportunities for immigrant entrepreneurs, like my family, to thrive. It’s about building wealth, confidence, and lasting impact for the next generation.

🎯 Key Takeaway: When women and families build businesses, the ripple effect is undeniable.

Are you ready to create something bigger than yourself? Let’s work together to build a profitable business. DM me or click the link in my bio to start building your dream.

#LatinaBusinessCoach #FamilyBusiness #GenerationalWealth #BuildingLegacies #FromCookToCEO #EmpoweredEntrepreneur #LatinaPower

Amigas, it’s been an emotional week. My heart is heavy as I think about our immigrant communities, our trans community, women, and so many others being impacted by harmful and unjust political agendas. 💔

Pero, I’m reminded of why I do what I do—and what keeps me moving forward:

👭 Motivated more than ever to help more Women, Latinas, Immigrants, LGBTQ+, and our BIPOC community build profitable businesses and make the DINERO they deserve. Economic mobility isn’t just about business—it’s about freedom and opportunity.

🤗 Staying fearlessly in community—because we all need amigas to laugh with, cry with, and celebrate with. I’m so proud of the space Ashley and I created with Jefas PDX. Just two years ago, I knew two people in Portland. Now, we’re building a thriving community of incredible women who lift each other up.

🐣 My daughter. I want to raise an independent and kind human who stands up for herself and pulls others along with her. She’s my daily reminder of what’s at stake and why this work matters.

Amigas, when we stand together, support each other, and stay rooted in our purpose, we’re unstoppable. 💖

Let’s keep building, dreaming, and creating a better future—juntas.

#LatinaEntrepreneur #CommunityOverCompetition #EconomicMobility #JefaLife #LatinasUnidas #WomenInBusiness #bethereforpdx

Amigas, it’s been an emotional week. My heart is heavy as I think about our immigrant communities, our trans community, women, and so many others being impacted by harmful and unjust political agendas. 💔

Pero, I’m reminded of why I do what I do—and what keeps me moving forward:

👭 Motivated more than ever to help more Women, Latinas, Immigrants, LGBTQ+, and our BIPOC community build profitable businesses and make the DINERO they deserve. Economic mobility isn’t just about business—it’s about freedom and opportunity.

🤗 Staying fearlessly in community—because we all need amigas to laugh with, cry with, and celebrate with. I’m so proud of the space Ashley and I created with Jefas PDX. Just two years ago, I knew two people in Portland. Now, we’re building a thriving community of incredible women who lift each other up.

🐣 My daughter. I want to raise an independent and kind human who stands up for herself and pulls others along with her. She’s my daily reminder of what’s at stake and why this work matters.

Amigas, when we stand together, support each other, and stay rooted in our purpose, we’re unstoppable. 💖

Let’s keep building, dreaming, and creating a better future—juntas.

#LatinaEntrepreneur #CommunityOverCompetition #EconomicMobility #JefaLife #LatinasUnidas #WomenInBusiness #bethereforpdx

Let’s Talk About Grace and Bold Moves

Giving myself grace and flexibility to adjust my goals led to:
🔆 More creativity
🔆 Peace of mind
🔆 Releasing unnecessary pressure

And guess what? I still met my goal—ahead of schedule—but without the stress I was putting on myself.

These same conversations have come up with my clients. While they’re making bold moves—planning for growth, working on their finances, and stepping into their CEO power—we’ve also been talking about:

✨ Taking care of ourselves because life happens.
✨ Letting go of the illusion of perfection.
✨ Knowing it’s okay to pause, reset, and adjust.

So if things aren’t going as planned, take a deep breath. Adjusting isn’t failing—it’s a skill that makes you stronger.

🙋🏽‍♀️ How are you adjusting your goals and giving yourself grace this week?

P.S. I’m working on a monthly meetup to help you stay on track, set goals, and work alongside other Jefas. If you’re interested, send me a message!

#LatinaEntrepreneur #BusinessCoach #JefaLife #FromCookToCEO #GraceAndGrowth #ProgressNotPerfection

Let’s Talk About Grace and Bold Moves

Giving myself grace and flexibility to adjust my goals led to:
🔆 More creativity
🔆 Peace of mind
🔆 Releasing unnecessary pressure

And guess what? I still met my goal—ahead of schedule—but without the stress I was putting on myself.

These same conversations have come up with my clients. While they’re making bold moves—planning for growth, working on their finances, and stepping into their CEO power—we’ve also been talking about:

✨ Taking care of ourselves because life happens.
✨ Letting go of the illusion of perfection.
✨ Knowing it’s okay to pause, reset, and adjust.

So if things aren’t going as planned, take a deep breath. Adjusting isn’t failing—it’s a skill that makes you stronger.

🙋🏽‍♀️ How are you adjusting your goals and giving yourself grace this week?

P.S. I’m working on a monthly meetup to help you stay on track, set goals, and work alongside other Jefas. If you’re interested, send me a message!

#LatinaEntrepreneur #BusinessCoach #JefaLife #FromCookToCEO #GraceAndGrowth #ProgressNotPerfection

Amiga, I’m so excited to share something I’ve been working on behind the scenes for months...

One of my 2025 goals was to create Creciendo Juntas, a weekly email series designed exclusively for Latina entrepreneurs ready to build financial confidence, grow sustainable businesses, and fully embrace their roles as CEOs—without the overwhelm of managing it all alone. After a lot of planning and writing, it’s finally here!

💌 Creciendo Juntas is your weekly dose of:
🔆 Simple, actionable tips to manage your finances.
🔆 Proven strategies to maximize profits and scale sustainably.
🔆 CEO mindset shifts to help you lead with clarity and confidence.

The first email goes out on Monday, 1/27, and it’s packed with insights to help you build your business with financial clarity and purpose. Because more than ever, it’s time to create businesses that not only thrive today but also leave a lasting legacy for tomorrow.

🤑 Because financial education is the foundation for freedom.
👭 Because community is everything—when one Jefa wins, we all win.
🌟 Because your business should create impact AND pay you what you deserve.

Ready to join? Subscribe now at the link in my bio, and let’s grow together—juntas somos más fuertes. 💪✨

💬 Tag a fellow Jefa who would love this too!

Amiga, I’m so excited to share something I’ve been working on behind the scenes for months...

One of my 2025 goals was to create Creciendo Juntas, a weekly email series designed exclusively for Latina entrepreneurs ready to build financial confidence, grow sustainable businesses, and fully embrace their roles as CEOs—without the overwhelm of managing it all alone. After a lot of planning and writing, it’s finally here!

💌 Creciendo Juntas is your weekly dose of:
🔆 Simple, actionable tips to manage your finances.
🔆 Proven strategies to maximize profits and scale sustainably.
🔆 CEO mindset shifts to help you lead with clarity and confidence.

The first email goes out on Monday, 1/27, and it’s packed with insights to help you build your business with financial clarity and purpose. Because more than ever, it’s time to create businesses that not only thrive today but also leave a lasting legacy for tomorrow.

🤑 Because financial education is the foundation for freedom.
👭 Because community is everything—when one Jefa wins, we all win.
🌟 Because your business should create impact AND pay you what you deserve.

Ready to join? Subscribe now at the link in my bio, and let’s grow together—juntas somos más fuertes. 💪✨

💬 Tag a fellow Jefa who would love this too!

Hola! I’m Viridiana Ponce—Latina Business Consultant, Food Expert, and your amiga in turning food business dreams into thriving realities. Since 2014, I’ve been helping entrepreneurs—especially Latinas—launch, grow, and scale their businesses with confidence. 💪

Here’s what I believe:
🤑 Financial education isn’t just a tool—it’s the foundation for freedom.
👭 Community is everything. When one Jefa wins, we all win.
🌟 Your business should create impact and PAY you what you deserve.

Whether it’s crafting a roadmap for growth, mastering your finances, or making bold Jefa moves, I’m here to guide you every step of the way. 👡

Together, we’ll build a business that thrives and creates a lasting legacy.

🔆 Want to learn more about me and my work?

Check out the Webinars, Podcasts + Articles section on my website (link in bio🔗)—filled with free resources to inspire and empower you on your journey.

It’s a great way to get to know me better and pick up actionable tips to help your business thrive!

🙋🏽‍♀️ Now tell me, Jefa: What’s your next big move? Let’s chat in the comments or DM me—I’d love to hear your story.

#LatinaEntrepreneur #Latinabusinesscoach #LatinaBusinessOwner #BusinessCoach #FoodBusinessExpert #SmallBusinessSupport #JefaLife #WomenInBusiness #LatinasInBusiness #EmpoweringWomen #CommunityOverCompetition #BossLatina

Hola! I’m Viridiana Ponce—Latina Business Consultant, Food Expert, and your amiga in turning food business dreams into thriving realities. Since 2014, I’ve been helping entrepreneurs—especially Latinas—launch, grow, and scale their businesses with confidence. 💪

Here’s what I believe:
🤑 Financial education isn’t just a tool—it’s the foundation for freedom.
👭 Community is everything. When one Jefa wins, we all win.
🌟 Your business should create impact and PAY you what you deserve.

Whether it’s crafting a roadmap for growth, mastering your finances, or making bold Jefa moves, I’m here to guide you every step of the way. 👡

Together, we’ll build a business that thrives and creates a lasting legacy.

🔆 Want to learn more about me and my work?

Check out the Webinars, Podcasts + Articles section on my website (link in bio🔗)—filled with free resources to inspire and empower you on your journey.

It’s a great way to get to know me better and pick up actionable tips to help your business thrive!

🙋🏽‍♀️ Now tell me, Jefa: What’s your next big move? Let’s chat in the comments or DM me—I’d love to hear your story.

#LatinaEntrepreneur #Latinabusinesscoach #LatinaBusinessOwner #BusinessCoach #FoodBusinessExpert #SmallBusinessSupport #JefaLife #WomenInBusiness #LatinasInBusiness #EmpoweringWomen #CommunityOverCompetition #BossLatina

Because it’s her birthday month, because I love her, and because we’re pretty great at creating together—here it goes! 💖

One of @ashleykstoyanovojeda and I’s superpowers is our ability to go from dreaming to action in no time. There’s this natural magic we share:
✨ We dream it.
✨ We plan it.
✨ We execute it.

Get yourself amigas who you can dream with, laugh with, and build with. 💃💼

Oh, and don’t miss out—join us this month for our Jefas PDX Meetup: Cafecito and Chisme on January 19, and save the date for a special Women’s History Month event on March 15 at 11 AM. 🎉

To RSVP for brunch send me a dm or go to my stories for the link.

We are heading back to one of our favorites @barcarlopdx !

Because it’s her birthday month, because I love her, and because we’re pretty great at creating together—here it goes! 💖

One of @ashleykstoyanovojeda and I’s superpowers is our ability to go from dreaming to action in no time. There’s this natural magic we share:
✨ We dream it.
✨ We plan it.
✨ We execute it.

Get yourself amigas who you can dream with, laugh with, and build with. 💃💼

Oh, and don’t miss out—join us this month for our Jefas PDX Meetup: Cafecito and Chisme on January 19, and save the date for a special Women’s History Month event on March 15 at 11 AM. 🎉

To RSVP for brunch send me a dm or go to my stories for the link.

We are heading back to one of our favorites @barcarlopdx !

Sometimes, the best advice we give to others is exactly what we need to hear. 😂

Yesterday, my amiga/client asked if she was overcommitting by taking on 8 markets this season. Instead of jumping in with all the answers, I flipped the script:

“Girl, what would Viri say?”

Her answer?
“To not be a pend$%j@.
Don’t burn out. Have a plan to execute.”

🤣 We cracked up, made a plan, and kept it moving!

✨ Reminder for all my fellow Jefas: You already have the answers within you. Sometimes, it just takes a moment to pause, reflect, and channel your inner CEO voice (and maybe a little nudge from your business coach 😉).

💡 What advice would YOU give to yourself today? Drop it in the comments—I’d love to hear it!

PS: I’d never actually call you a p$ndej@—pero I will give you some tough love when you need it, always wrapped in kindness. Jaja! 😅

PSS: Can you guess who this was? Jaja! 👀

PSSS: If you are looking for a Business Coach with 10+ years of experience who is an expert in finances, accessing capital, and growth strategies send me a DM.

#CEOThoughts #SelfCoaching #LatinaEntrepreneurs #MindsetShift #PlanToThrive #worksmarter

Sometimes, the best advice we give to others is exactly what we need to hear. 😂

Yesterday, my amiga/client asked if she was overcommitting by taking on 8 markets this season. Instead of jumping in with all the answers, I flipped the script:

“Girl, what would Viri say?”

Her answer?
“To not be a pend$%j@.
Don’t burn out. Have a plan to execute.”

🤣 We cracked up, made a plan, and kept it moving!

✨ Reminder for all my fellow Jefas: You already have the answers within you. Sometimes, it just takes a moment to pause, reflect, and channel your inner CEO voice (and maybe a little nudge from your business coach 😉).

💡 What advice would YOU give to yourself today? Drop it in the comments—I’d love to hear it!

PS: I’d never actually call you a p$ndej@—pero I will give you some tough love when you need it, always wrapped in kindness. Jaja! 😅

PSS: Can you guess who this was? Jaja! 👀

PSSS: If you are looking for a Business Coach with 10+ years of experience who is an expert in finances, accessing capital, and growth strategies send me a DM.

#CEOThoughts #SelfCoaching #LatinaEntrepreneurs #MindsetShift #PlanToThrive #worksmarter

For 2025, I’m focusing on what lights me up and saying adiós to what holds me back.

🔆Here’s a sneak peek at what’s IN and OUT for me this year. I had so much fun reflecting on these (and trust me, the full list is way longer—but some things I’m keeping just for me 😉).

✨ What are YOUR INS and OUTS for 2025? Drop one in the comments—I’d love to hear what you’re focusing on this year! 💖

🙌🏾 Here’s to making bold moves, creating impact, and thriving juntas.

#2025Goals #LatinaEntrepreneur #VPConsulting #latinabusinesscoach

Inspired by my amiga's Ins and Out post @baandesol !

For 2025, I’m focusing on what lights me up and saying adiós to what holds me back.

🔆Here’s a sneak peek at what’s IN and OUT for me this year. I had so much fun reflecting on these (and trust me, the full list is way longer—but some things I’m keeping just for me 😉).

✨ What are YOUR INS and OUTS for 2025? Drop one in the comments—I’d love to hear what you’re focusing on this year! 💖

🙌🏾 Here’s to making bold moves, creating impact, and thriving juntas.

#2025Goals #LatinaEntrepreneur #VPConsulting #latinabusinesscoach

Inspired by my amiga's Ins and Out post @baandesol !

Decisions were made. Goals were set.

Yesterday's 2025 Goal-Getter Workshop was all about Action.

We got vulnerable.
We got to work.
We gained clarity.
We inspired one another.
Most importantly, we showed up for ourselves and our businesses.

We all walked out with clarity, confidence and a written action plan 👏🏽👏🏽👏🏽

Cheers to all the entrepreneurs who are turning their dreams into a reality 🙌🏾

If you need support with transforming your dreams into clear steps, ideas into actions and goals into results I am here for you 🙋🏽‍♀️ DM me or visit the link in my bio to work with me 1:1.

Decisions were made. Goals were set.

Yesterday's 2025 Goal-Getter Workshop was all about Action.

We got vulnerable.
We got to work.
We gained clarity.
We inspired one another.
Most importantly, we showed up for ourselves and our businesses.

We all walked out with clarity, confidence and a written action plan 👏🏽👏🏽👏🏽

Cheers to all the entrepreneurs who are turning their dreams into a reality 🙌🏾

If you need support with transforming your dreams into clear steps, ideas into actions and goals into results I am here for you 🙋🏽‍♀️ DM me or visit the link in my bio to work with me 1:1.

✨ Reflecting on 2024 ✨
This year has been a profound transformation for me, personally and professionally. Giving birth completely changed my life, my priorities, and my business. I stepped away for almost six months, navigated sleepless nights, and adjusted everything to show up for my familia and my clients.

Despite the challenges, I’m incredibly proud of what I’ve accomplished:
🌟 Rebuilt my business rhythm and showed up consistently for my amazing clients.
🌟 Co-hosted Jefa PDX events, creating community and connection among Latina changemakers.
🌟 Participated in inspiring podcasts, sharing my story and expertise.
🌟 Adjusted to slower growth and embraced this season of recalibration with grace.

Even though I didn’t launch my group program or podcast this year—and my revenue reflects those shifts—I’m proud of how far I’ve come. Reflection has taught me that every season, even the challenging ones, brings invaluable lessons. This journey will shape my 2025 goals as I plan for what’s next with clarity and purpose.

✨ Here are some takeaways I’m carrying forward:

🙋🏽‍♀️My work continues to profoundly impact the lives, pockets, and businesses of incredible women in my community.
🙌🏾 Letting go of what no longer serves me opens the door for fresh opportunities.
🥰 Success isn’t always about doing more—it’s about doing what matters most.

Now, it’s your turn to reflect and plan for what’s next.

👉🏽 Join me on December 16th for the 2025 Goal-Getter Workshop.

🙌🏾 We’ll dive into a powerful reflection session and craft a strategic plan to make 2025 your best year yet.

👉 Registration closes Sunday morning—don’t miss your chance! Link in Bio

🔆 Taking time to reflect is an investment in your business’s future—and in YOU 🔆

#estoylista #financialprojections #bigjefamoves #financialliteracy #planning #businesscoach #Latina #LatinaEntrepreneur #smallbusiness #latinaownedbusiness #financialeducation #funding

✨ Reflecting on 2024 ✨
This year has been a profound transformation for me, personally and professionally. Giving birth completely changed my life, my priorities, and my business. I stepped away for almost six months, navigated sleepless nights, and adjusted everything to show up for my familia and my clients.

Despite the challenges, I’m incredibly proud of what I’ve accomplished:
🌟 Rebuilt my business rhythm and showed up consistently for my amazing clients.
🌟 Co-hosted Jefa PDX events, creating community and connection among Latina changemakers.
🌟 Participated in inspiring podcasts, sharing my story and expertise.
🌟 Adjusted to slower growth and embraced this season of recalibration with grace.

Even though I didn’t launch my group program or podcast this year—and my revenue reflects those shifts—I’m proud of how far I’ve come. Reflection has taught me that every season, even the challenging ones, brings invaluable lessons. This journey will shape my 2025 goals as I plan for what’s next with clarity and purpose.

✨ Here are some takeaways I’m carrying forward:

🙋🏽‍♀️My work continues to profoundly impact the lives, pockets, and businesses of incredible women in my community.
🙌🏾 Letting go of what no longer serves me opens the door for fresh opportunities.
🥰 Success isn’t always about doing more—it’s about doing what matters most.

Now, it’s your turn to reflect and plan for what’s next.

👉🏽 Join me on December 16th for the 2025 Goal-Getter Workshop.

🙌🏾 We’ll dive into a powerful reflection session and craft a strategic plan to make 2025 your best year yet.

👉 Registration closes Sunday morning—don’t miss your chance! Link in Bio

🔆 Taking time to reflect is an investment in your business’s future—and in YOU 🔆

#estoylista #financialprojections #bigjefamoves #financialliteracy #planning #businesscoach #Latina #LatinaEntrepreneur #smallbusiness #latinaownedbusiness #financialeducation #funding

You don’t have to go through the planning process alone. ✨

I know how overwhelming it can be to set goals, create a financial plan, and figure out your next steps. That’s why I created the Goal Getter Workshop—so you can walk into 2025 with clarity, confidence, and a plan that actually works for you.

Together, we will
✔️ Reflect on 2024 and celebrate your wins (no matter how small!)
✔️ Set clear, actionable goals for 2025 that align with your dreams
✔️ Build a financial plan that works for YOU

So you can
👡Walk away with a strategy you can start using right away

🙋🏽‍♀️ Check out the FAQ carousel and Head to the link in my bio for all the details—and let’s make your future self proud. 🌟

#GoalGetterWorkshop #WomenEntrepreneurs #PlanForSuccess #EntrepreneurMindset

You don’t have to go through the planning process alone. ✨

I know how overwhelming it can be to set goals, create a financial plan, and figure out your next steps. That’s why I created the Goal Getter Workshop—so you can walk into 2025 with clarity, confidence, and a plan that actually works for you.

Together, we will
✔️ Reflect on 2024 and celebrate your wins (no matter how small!)
✔️ Set clear, actionable goals for 2025 that align with your dreams
✔️ Build a financial plan that works for YOU

So you can
👡Walk away with a strategy you can start using right away

🙋🏽‍♀️ Check out the FAQ carousel and Head to the link in my bio for all the details—and let’s make your future self proud. 🌟

#GoalGetterWorkshop #WomenEntrepreneurs #PlanForSuccess #EntrepreneurMindset

✨ Last year at this time, I was very pregnant and preparing for maternity leave. ✨

The plan was to take January to mid-April off and come back slowly.

But life had other ideas. I ended up returning in June, feeling out of the loop, overwhelmed, and unsure of where to start.

🎉 Thankfully, past me had done the work to plan ahead.

Back in December, I made decisions and set adjusted goals that future me would thank me for. Those plans weren’t perfect, but they gave me direction, eased my transition, and helped me focus on what mattered most.

I had:
✅ A strategy for easing back into work.
✅ Clients booked ahead of time.
✅ Contracts secured.
✅ Space to focus on professional development.

Not everything went as planned—some goals were pushed to 2025—but that’s okay! Planning isn’t about perfection. It’s about creating a roadmap that makes your life easier and helps you make decisions that set future you up for success.

💭 As I reflect on this journey, I’m so grateful to the me who took the time to plan. Now, I want to help YOU do the same.

📅 Join me this Monday at the Goal Getter Workshop to prepare for 2025 with intention and clarity.

Here’s what we’ll work on together:
✔️ Reflect on 2024: Celebrate wins and learn from challenges.
✔️ Build your vision for 2025: Identify growth opportunities and set actionable goals.
✔️ Financial planning: Create a roadmap for stability and profitability.
✔️ Strategic business planning: Develop an action plan that keeps you on track.

🎉 BONUS: I’ve added a follow-up group session in January to keep the momentum going!

It’s time to thank future you by setting yourself up for success. Let’s plan, grow, and thrive—together.

🔗 Register now via the link in my bio.

#GoalGetterWorkshop #LatinaEntrepreneurs #BusinessGrowth #StrategicPlanning #WomenInBusiness #Latina #LatinaBusinessOwners

✨ Last year at this time, I was very pregnant and preparing for maternity leave. ✨

The plan was to take January to mid-April off and come back slowly.

But life had other ideas. I ended up returning in June, feeling out of the loop, overwhelmed, and unsure of where to start.

🎉 Thankfully, past me had done the work to plan ahead.

Back in December, I made decisions and set adjusted goals that future me would thank me for. Those plans weren’t perfect, but they gave me direction, eased my transition, and helped me focus on what mattered most.

I had:
✅ A strategy for easing back into work.
✅ Clients booked ahead of time.
✅ Contracts secured.
✅ Space to focus on professional development.

Not everything went as planned—some goals were pushed to 2025—but that’s okay! Planning isn’t about perfection. It’s about creating a roadmap that makes your life easier and helps you make decisions that set future you up for success.

💭 As I reflect on this journey, I’m so grateful to the me who took the time to plan. Now, I want to help YOU do the same.

📅 Join me this Monday at the Goal Getter Workshop to prepare for 2025 with intention and clarity.

Here’s what we’ll work on together:
✔️ Reflect on 2024: Celebrate wins and learn from challenges.
✔️ Build your vision for 2025: Identify growth opportunities and set actionable goals.
✔️ Financial planning: Create a roadmap for stability and profitability.
✔️ Strategic business planning: Develop an action plan that keeps you on track.

🎉 BONUS: I’ve added a follow-up group session in January to keep the momentum going!

It’s time to thank future you by setting yourself up for success. Let’s plan, grow, and thrive—together.

🔗 Register now via the link in my bio.

#GoalGetterWorkshop #LatinaEntrepreneurs #BusinessGrowth #StrategicPlanning #WomenInBusiness #Latina #LatinaBusinessOwners

5 years ago today, I received one of the most meaningful recognitions of my career—the AIA Social Impact Award. 🏆✨

This award celebrates projects that promote the common good, and I was honored to be part of a beautiful initiative with my long-standing client @elpipilasf , alongside an incredible team including @lacocinasf , @schwartzandarchitecture , and @cooklinesf .Together, we created something that truly made a difference (congrats to @elpipilasf
For 5 years)

But what made this moment even more significant was that my mom was there with me. 💕 She witnessed the ceremony, stood by my side, and celebrated this achievement with me. Having her there reminded me of where I come from and why I do this work—to honor her sacrifices and to uplift our community.

Receiving this award was more than just a proud moment—it was a reflection of everything I’ve built my life and business around. I started VP Consulting to help people like my family: immigrants, dreamers, and hard workers who are passionate about creating opportunities, building wealth, and thriving as a community.

For me, it’s not just about business; it’s about walking side by side with my community, connecting them to resources, and empowering them to succeed. This is my mission. This is my passion. This is what drives me every single day.

💡 A little about me:
I’m a Latina Business Consultant and Food Expert dedicated to helping entrepreneurs—especially Latina-owned food businesses—plan strategically, manage their finances, and build thriving businesses rooted in passion and purpose.

Let’s continue creating impact, together. ❤️

Who inspires you in your journey? Share with me below—I’d love to hear!

#LatinaEntrepreneurs #SocialImpact #CommunityLeadership #LatinaBusinessConsultant #EmpowermentThroughAction #latina #latinacoach #vpconsulting

5 years ago today, I received one of the most meaningful recognitions of my career—the AIA Social Impact Award. 🏆✨

This award celebrates projects that promote the common good, and I was honored to be part of a beautiful initiative with my long-standing client @elpipilasf , alongside an incredible team including @lacocinasf , @schwartzandarchitecture , and @cooklinesf .Together, we created something that truly made a difference (congrats to @elpipilasf
For 5 years)

But what made this moment even more significant was that my mom was there with me. 💕 She witnessed the ceremony, stood by my side, and celebrated this achievement with me. Having her there reminded me of where I come from and why I do this work—to honor her sacrifices and to uplift our community.

Receiving this award was more than just a proud moment—it was a reflection of everything I’ve built my life and business around. I started VP Consulting to help people like my family: immigrants, dreamers, and hard workers who are passionate about creating opportunities, building wealth, and thriving as a community.

For me, it’s not just about business; it’s about walking side by side with my community, connecting them to resources, and empowering them to succeed. This is my mission. This is my passion. This is what drives me every single day.

💡 A little about me:
I’m a Latina Business Consultant and Food Expert dedicated to helping entrepreneurs—especially Latina-owned food businesses—plan strategically, manage their finances, and build thriving businesses rooted in passion and purpose.

Let’s continue creating impact, together. ❤️

Who inspires you in your journey? Share with me below—I’d love to hear!

#LatinaEntrepreneurs #SocialImpact #CommunityLeadership #LatinaBusinessConsultant #EmpowermentThroughAction #latina #latinacoach #vpconsulting

Jefas, Let’s talk about the power of planning!

Have you ever felt like you’re working so hard but not seeing the growth you deserve?

The truth is: success isn’t about working harder—it’s about working smarter. And that starts with a PLAN.

Here’s what planning can do for you:

✅ Bring clarity to your vision.
✅ Help you make confident, strategic decisions.
✅ Put you in control of your finances and future.

Now imagine stepping into 2025 with:
✨️A clear roadmap.
✨️Focused goals.
✨️The confidence to grow your business like never before.

💡 That’s exactly what we’ll create together in my Goal-Getter Workshop.

📅 When: December 16, 10 AM–2 PM (PST)
💻 Where: Zoom (join from anywhere!)
💸 Investment: $250 (deductible business expense)
👉 Register now: link and more info in bio

💡 What You’ll Learn:
✔️ Reflect on 2024: Celebrate your wins and learn from your challenges.
✔️ Vision for 2025: Identify growth opportunities and set actionable goals.
✔️ Financial Planning: Create a roadmap for stability and profitability.
✔️ Strategic Business Planning: Build a plan that keeps you on track.

👩🏽‍💼 This workshop is for Latina small business owners who are ready to grow, thrive, and lead their businesses with purpose in 2025.

💬 Tag a fellow entrepreneur who’s ready to plan, grow, and achieve in 2025. Let’s do this juntas!

#LatinaEntrepreneurs #GoalGetterWorkshop #StrategicPlanning #BusinessGrowth #latinasmallbusiness

Jefas, Let’s talk about the power of planning!

Have you ever felt like you’re working so hard but not seeing the growth you deserve?

The truth is: success isn’t about working harder—it’s about working smarter. And that starts with a PLAN.

Here’s what planning can do for you:

✅ Bring clarity to your vision.
✅ Help you make confident, strategic decisions.
✅ Put you in control of your finances and future.

Now imagine stepping into 2025 with:
✨️A clear roadmap.
✨️Focused goals.
✨️The confidence to grow your business like never before.

💡 That’s exactly what we’ll create together in my Goal-Getter Workshop.

📅 When: December 16, 10 AM–2 PM (PST)
💻 Where: Zoom (join from anywhere!)
💸 Investment: $250 (deductible business expense)
👉 Register now: link and more info in bio

💡 What You’ll Learn:
✔️ Reflect on 2024: Celebrate your wins and learn from your challenges.
✔️ Vision for 2025: Identify growth opportunities and set actionable goals.
✔️ Financial Planning: Create a roadmap for stability and profitability.
✔️ Strategic Business Planning: Build a plan that keeps you on track.

👩🏽‍💼 This workshop is for Latina small business owners who are ready to grow, thrive, and lead their businesses with purpose in 2025.

💬 Tag a fellow entrepreneur who’s ready to plan, grow, and achieve in 2025. Let’s do this juntas!

#LatinaEntrepreneurs #GoalGetterWorkshop #StrategicPlanning #BusinessGrowth #latinasmallbusiness

Did you know that when you work with me 1:1, you get BOTH a business coach and a cheerleader? 🎉

As your business coach, I bring over 10 years of experience helping entrepreneurs like you secure millions in funding, launch successful businesses (food trucks, cafes, catering, and more), understand their business finances, and create strategic plans that align with your vision. 🎯

But I’m not just here to strategize—I’m also your biggest cheerleader. 💪 I’m here to celebrate your wins, push you out of your comfort zone, go to your restaurant openings, and remind you that YOU are capable of achieving what you dream of.

Together, we’ll:
🌱 Create a plan to make your vision a reality
💡 Boost your profits
💥 Raise your prices with confidence
🤝 Build a lasting partnership

I’m invested in your success, and I’ll be with you every step of the way.

Ready for a 2-in-1 deal to grow your business? Drop a comment or DM me to get started!

Featured businesses:
@poppy_bagels
@creativeideascafe
@yaquelineysusaborcubano
@hellomercadolula
@xicasf
@xicasf_chefmariae
@laguerreraskitchen
@laovejanegra.pdx
@donajisanfrancisco
@lacasademamapdx
@sandysmuffs
@calicaracas
@eltinycafe
@elpipilasf
@kualisalsa
@estrellitas.snacks
@chicasalte

#BusinessCoach #CheerleaderForSuccess #Empowerment #BusinessGrowth #LatinaEntrepreneur #EntrepreneurJourney #SupportSmallBusiness #merecesloquesueñas #VPConsulting #latinabusinesscoach #FoodTruckDreams

Did you know that when you work with me 1:1, you get BOTH a business coach and a cheerleader? 🎉

As your business coach, I bring over 10 years of experience helping entrepreneurs like you secure millions in funding, launch successful businesses (food trucks, cafes, catering, and more), understand their business finances, and create strategic plans that align with your vision. 🎯

But I’m not just here to strategize—I’m also your biggest cheerleader. 💪 I’m here to celebrate your wins, push you out of your comfort zone, go to your restaurant openings, and remind you that YOU are capable of achieving what you dream of.

Together, we’ll:
🌱 Create a plan to make your vision a reality
💡 Boost your profits
💥 Raise your prices with confidence
🤝 Build a lasting partnership

I’m invested in your success, and I’ll be with you every step of the way.

Ready for a 2-in-1 deal to grow your business? Drop a comment or DM me to get started!

Featured businesses:
@poppy_bagels
@creativeideascafe
@yaquelineysusaborcubano
@hellomercadolula
@xicasf
@xicasf_chefmariae
@laguerreraskitchen
@laovejanegra.pdx
@donajisanfrancisco
@lacasademamapdx
@sandysmuffs
@calicaracas
@eltinycafe
@elpipilasf
@kualisalsa
@estrellitas.snacks
@chicasalte

#BusinessCoach #CheerleaderForSuccess #Empowerment #BusinessGrowth #LatinaEntrepreneur #EntrepreneurJourney #SupportSmallBusiness #merecesloquesueñas #VPConsulting #latinabusinesscoach #FoodTruckDreams

This Black Friday, I want to celebrate the incredible community of entrepreneurs who inspire me every day. Instead of a sale, I’m offering a gift that can transform your business!

🎉 I’m giving away TWO FREE Business Sessions! 🎉

These personalized 30-min sessions can focus on:

💵 Financial Management — Learn how to make your numbers work for you!
📈 Business Growth — Are you ready to scale and thrive?
💸 Pricing Strategies — Perfect your pricing for maximum profit!

🙋🏽‍♀️How to Enter the Giveaway:

1️⃣Share Your Passion
Write down one thing you love about being an entrepreneur and tag your business. Let’s spread the love and inspiration! ❤️

2️⃣Tag Your Business Bestie
Get an extra entry by tagging your business bestie and share the opportunity!

Muchas gracias por ser parte de esta comunidad increíble. Your dedication and resilience are what makes my work so rewarding. I’m excited to support your business journey and celebrate your successes! 🎊

Winners will be announced on Monday, Dec 3.

#ViridianaPonce #EmpowerEntrepreneurs #LatinaBusinessConsultant #BlackFridayGiveaway #Gratitude #EntrepreneurJourney #BusinessGrowth #FinancialSuccess #CommunitySupport

This Black Friday, I want to celebrate the incredible community of entrepreneurs who inspire me every day. Instead of a sale, I’m offering a gift that can transform your business!

🎉 I’m giving away TWO FREE Business Sessions! 🎉

These personalized 30-min sessions can focus on:

💵 Financial Management — Learn how to make your numbers work for you!
📈 Business Growth — Are you ready to scale and thrive?
💸 Pricing Strategies — Perfect your pricing for maximum profit!

🙋🏽‍♀️How to Enter the Giveaway:

1️⃣Share Your Passion
Write down one thing you love about being an entrepreneur and tag your business. Let’s spread the love and inspiration! ❤️

2️⃣Tag Your Business Bestie
Get an extra entry by tagging your business bestie and share the opportunity!

Muchas gracias por ser parte de esta comunidad increíble. Your dedication and resilience are what makes my work so rewarding. I’m excited to support your business journey and celebrate your successes! 🎊

Winners will be announced on Monday, Dec 3.

#ViridianaPonce #EmpowerEntrepreneurs #LatinaBusinessConsultant #BlackFridayGiveaway #Gratitude #EntrepreneurJourney #BusinessGrowth #FinancialSuccess #CommunitySupport

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